The Billie Eilish Upcycled Merch Initiative, with Universal Music Group’s Bravado, is transforming 280,000 unsold concert T-shirts into sustainable fan merchandise—reducing fashion waste and setting a new standard for eco-conscious creativity in the music industry.
Building on her long-time commitment to sustainable fashion, Eilish continues to prove that innovation and environmental responsibility can go hand in hand.
Thank you, Billie Eilish and UMG’s Bravado, for leading the way with impactful eco-initiatives. We need more leaders like you driving real change for a cleaner, healthier environment.
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